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CSX: Drop and Give Them 10

As lead sponsor of AMC’s Memorial Day war movie marathon, CSX took the opportunity to honor service members in a unique way – with pushups. Through social, digital, print, broadcast and PR efforts, people were encouraged to do 10 pushups and share their experience. When they did, CSX gave $1 to Wounded Warrior Project per impression.

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© 2021 dolphk. For self-promotional use only. All work is the property of the company or individual it was created for.

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